Last week we had the opportunity to occupy the BIS Head Office foyer in London, to demonstrate how we are driving innovation and growth using geographic data in the public sector.
What was the objective?
- To raise awareness of our customers’ success stories about the Public Sector Mapping Agreement (PSMA).
- Demonstrate the value our data brings to government and commercial markets.
- Showcase that location is the key tool in effective policy creation, decision-making and business analysis.
What did you do?
We had an exhibition in the BIS reception foyer from Tuesday to Thursday this week. We focused on 4 key areas:
- Business – supporting economic growth with accurate and maintained mapping data
- Innovation – enabling innovation and mapping solutions for the future
- Skills – world renowned data capture & maintenance
- Government – enabling public service delivery and efficiencies
To draw attention and to demonstrate the quality of our mapping, we produced a large scale extract of OS MasterMap Topography Layer data covering Victoria Street, London, available to view from the street outside.We also arranged for a surveyor to be present to show people how dedicated we are to state of the art collection techniques and accuracy!
What was the outcome?
By showcasing Ordnance Survey in this way we have been successful in raising awareness of the capabilities of geographical information within BIS. By co-ordinating the display with BIS, we were also able to put out internal communications to ensure that people across their organisation were aware and had the opportunity to attend and find out more about us.
How has this benefited Ordnance Survey?
This event gave us the opportunity to get closer to and build new contacts across new work areas in BIS. It has also built awareness of what we do and how our data can underpin public sector service delivery is key in order to sustain our position as the provider of geographical information to the public sector.